The work
Implementations that are running, or that ran to completion. No mockups, no concept work.
Healthcare · United States · Completed September 2026
A follow-up system for a membership practice, from zero
A US healthcare practice had a large member base and no follow-up system. I mapped how
enquiries actually moved through the business, then built the command centre, the CRM and
email integration, and a campaign engine with membership exclusions and a human approval
gate on every single send.
The engagement ran sixteen months and completed in September 2026. It was handed over with
functional specs, data models, runbooks and leadership reporting, and the client team ran it
without me.
4,277Members on file
273Emails delivered
42.7%Human open rate
33 moFollow-up gap closed
Construction · Riyadh · Live
A commissioning dashboard, hosted and working the same day
Commissioning progress across HVAC, firefighting and plumbing disciplines at KAFD, Riyadh.
The problem was that progress lived in a dozen disconnected places and nobody could see the
whole picture. Built and hosted within a day of the first conversation, and still standing.
Hospitality · Live
A concierge that answers at 2am
A lodge was losing bookings because nobody answered WhatsApp overnight. The concierge
handles WhatsApp, voice and web enquiries around the clock, pulls rates from the
property's own site, and escalates to staff when a human should take over. It was tested
on the owner's phone before the explanation finished.
Real estate · Live
A voice agent for the calls the office misses
An estate agency website and marketing system, with an AI voice agent that answers missed
calls, qualifies the caller and books the viewing. The missed call is where the
instruction is lost, so that is where the system sits.
Dental · South Africa · Live
Night-time enquiries, answered in each practice's voice
Lead-capture chatbots for three dental practices, built so the system never touches
clinical judgement. It handles the enquiry, the intake and the follow-up, and hands to
a human for anything clinical.
The Flow
The pipeline pattern behind all of it, written as a working system you can run yourself.
Nine stages, twenty tests, and a deliberate failure script.
- Source records arrive and are logged with an id system
- Intake batch selection, in fixed sizes system
- Validate required fields, exclusions, duplicates. No model system
- Route clean records proceed, everything else is reason-coded system
- Agent step drafts, researches, builds agent
- Approval gate a named human approves. The agent can block, never send human
- Action the send, the write, the update system
- Receipt stage, actor, timestamp, request id — never the content system
- Measurement computed from the receipts, not typed by hand system
It runs on a real reviewed batch of 75 records and reproduces the reviewer's actual
decisions, 69 approved and 6 rejected. The receipts are hash-chained, so a tampered log
fails verification. There is a script that breaks the pipeline three ways on purpose,
because a system you cannot break on demand is a system you do not understand.